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Women in Sports 2

March 7, 2014

This week, this portion of the blog will look at the lack of coverage of women’s sports on specifically Sports Illustrated. The idea to show the lack of coverage came from an academic journal entry from 11 years ago by Ronald Bishop. Within the entry, Bishop cites several times that women’s sports have grown in popularity over the years and cited a study that analyzed coverage of women’s sports in Olympic years.

Here is a look at the stories featured on the front of Sports Illustrated’s website today:

Screen Cap of Sports Illustrated's featured stories of the day on March 7, 2014.

Screen Cap of Sports Illustrated’s featured stories of the day on March 7, 2014.

As you can see, out of the 14 stories that were featured on the front page of the website, none of them even reference women’s sports.

The closest thing that you get is the very bottom “Swimsuit 2014,” a link to photos for the magazines swimsuit edition.

Here is a screen cap of the lower part of the front page of its website:

A look at the webpage for Sports Illustrated's website on March 7, 2014.

A look at the webpage for Sports Illustrated’s website on March 7, 2014.

Now, there are more things to click on in terms of women’s stories (because there are two stories on women athletes), but you again see a whole section of the website dedicated to showing women’s bodies.

This comes during a week when the No. 2 team in NCAA women’s basketball finished the regular season at 32-0. The magazine could have done better in its coverage by actually covering one of the best teams in that league. If you search “Notre Dame women’s basketball” on the website’s search engine, only articles talking about women’s basketball as a whole will actually come up, and then an article about Notre Dame football. That can be compared to the Wichita State men’s basketball team, who also went 32-0. When you search “Wichita State basketball,” several articles come up about that team going undefeated, and the rest of its season.

Question of the week?

How do you think the coverage of women has changed since 2003 (when Bishop’s article was published)?


From → Women in Sports

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